• What is Product Management?

  • Product Management is all about taking a product from ideation to the user’s hands. It is a role within companies and it works hand in hand with other teams to ensure that a product is solving the user’s problems. Product Management does not have a singular definition and it differs across different organizations.

• Who is a Product Manager?

  • A Product Manager is one who is found at the intersection of Business, Design and Technology. A Product Manager is focused on solving a customer’s problem, basically ensuring that the right problem is being solved at the right time. A PM typically collaborates with the following teams to ensure that the right product is built and customer’s needs are being prioritized; This includes:
    • Product Development Team:
      • Software Engineers
      • Product Designers
      • Quality Assurance Analysts
      • Data Analysts
    • Legal Team
    • Marketing Team
    • Sales Team
    • Customer Support Team

• Types of Product Managers?

  • Growth PMs
  • Data PMs
  • AI PMs
  • Technical PMs
  • Business PMs

Relevant resources:

• How to get into Product Management
• Who is a Product Manager?
• Product Management: Main Stages and Product Manager Role
• Product Manager: The role and best practices for beginners
• Skills Needed to be a Product Manager
• Different Types of Product Teams (Core, Platform, Growth, First)
• Difference between Product and Project Management
• Product Manager vs Project Manager

Success Criteria:

At the end of this chapter, you should be able to identify the following:

• What is Product Management?
• Who is a Product Manager?
• Difference between Product and Project Management
• Product Manager Principles