A product roadmap outlines the vision and strategy of your product over a period of time. It communicates the why and what behind what you’re building. Product roadmaps helps you maintain a bird’s eye view of your product’s direction and what you intend to build.

The product roadmap has several ultimate goals:

• Describe the vision and strategy
• Provide a guiding document for executing the strategy
• Get internal stakeholders in alignment
• Facilitate discussion of options and scenario planning
• Help communicate with external stakeholders, including customers

Keep in mind that your roadmap might evolve as the product grows, it’s a set of guidelines but not set in stone.

Product Prioritization:

Product Prioritization helps you decide what features are more important based on a set of predefined criteria. There are lots of prioritization frameworks to help you achieve this, these includes:

• RICE Scoring Model
• KANO Model
• MoSCoW Method
• Story Mapping
• Product Tree
• Value vs Effort
• Opportunity Scoring
• Cost of Delay