A product strategy is a high-level plan that communicates how your product can achieve the companies short term and long term goals. The ideal strategy should be a balance between your user’s problem, your solution and your business goals. It should also be measurable.

A great product strategy contains a number of things and this includes;

• Product Vision
• Product Mission
• Strategy
• Product Initiatives
• Product Roadmap

Read more on this to understand this topic properly as it is very wide and requires a hands on approach.

Relevant Resources:

• Guide to Product Strategy
• Product Strategy for beginners
• How to Create Great Product Strategies
• What is Good Product Strategy
• The Product Vision Board — A tool for creating your Product Vision
• How to write a compelling product vision